Search Results - "magazines"

  1. 621

    MASS MEDIA RESEARCH An Introduction by Wimmer, R. D., Dominick, Joseph R.

    Published 2014
    Table of Contents: “…Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations.…”
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    MASS COMMUNICATION Living in the Media World by Hanson, Ralph E.

    Published 2015
    Table of Contents: “…Books: The Birth of the Mass Media The Development of the Book and Mass Communication Buying and Selling Books Books and Culture The Future of Books5. Magazines: The Power of Words and Images The Development of a National Culture The Magazine Business Magazines and Modern Society The Future of Magazines6. …”
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