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ECONOMICS FOR BUSINESS
Published 2019Table of Contents: “…Brief Contents About the authors Brief contents Detailed contents Preface Publisher's acknowledgements PART A BUSINESS AND ECONOMICS1 The business environment and business economics2 Economics and the world of business3 Business organisations PART B BUSINESS AND MARKETS4 The working of competitive markets5 Business in a market environment6 Demand and the consumer7 Behavioural economics of the consumer8 Firms and the consumer PART D BACKGROUND TO SUPPLY9 Costs of production10 Revenue and profit PART E SUPPLY: SHORT-RUN DECISION MAKING BY FIRMS11 Profit maximisation under perfect competition and monopoly12 Profit maximisation under imperfect competition13 Alternative theories of the firm PART F SUPPLY: ALTERNATIVE STRATEGIES14 An introduction to business strategy15 Growth strategy16 The small-firm sector17 Pricing strategy PART G THE FIRM IN THE FACTOR MARKET18 Labour markets, wages and industrial relations19 Investment and the employment of capital PART H THE RELATIONSHIP BETWEEN GOVERNMENT AND BUSINESS 20 Reasons for government intervention in the market21 Government and the firm22 Government and the market PART I BUSINESS IN THE INTERNATIONAL ENVIRONMENT23 Globalisation and multinational business24 International trade25 Trading blocs PART J THE MACROECONOMIC ENVIRONMENT26 The macroeconomic environment of business27 The balance of payments and exchange rates28 The financial system, money and interest rates29 Business activity, unemployment and inflation PART K MACROECONOMIC POLICY30 Demand-side policy31 Supply-side policy32 International economic policy Web appendixKey ideasGlossaryIndex…”
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Economic crisis and Third World agriculture
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