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    UNDERSTANDING MICHAEL PORTER The Essential Guide to Competition and Strategy by Magretta, Joan

    Published 2012
    Table of Contents: “…Competition: the right mind-set -- The five forces: competing for profits -- Competitive advantage: the value chain and your P&L -- Creating value: the core -- Trade-offs: the linchpin -- Fit: the amplifier -- Continuity: the enabler -- Epilogue: a short list of implications.…”
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