Search Results - "electronic publishing"

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    Publishing for Profit Successful Bottom-Line Management for Book Publishers by Woll, Thomas

    Published 2014
    Table of Contents: “…C³ : commitment, consistency, credibility -- The publishing environment -- Define your niche -- Make planning primary -- Keep your staff lean (but not necessarily mean) -- Protect your assets -- The editorial process/content management -- Production and manufacturing -- Sales ... and more sales -- Subsidiary rights -- Direct response marketing : Internet 101 -- Operations, fulfillment, and accounting -- Electronic publishing and marketing -- Returns.…”
    Click Here to View Status and Holdings.
    Book
  3. 183

    Publishing for Profit Successful Bottom-Line Management for Book Publishers by Woll, Thomas

    Published 2014
    Table of Contents: “…C³ : commitment, consistency, credibility -- The publishing environment -- Define your niche -- Make planning primary -- Keep your staff lean (but not necessarily mean) -- Protect your assets -- The editorial process/content management -- Production and manufacturing -- Sales ... and more sales -- Subsidiary rights -- Direct response marketing : Internet 101 -- Operations, fulfillment, and accounting -- Electronic publishing and marketing -- Returns.…”
    Click Here to View Status and Holdings.
    Book
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