Search Results - "editorial"

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    Inside Book Publishing by Clark, Giles, Phillips, Angus

    Published 2014
    Table of Contents: “…Introduction -- publishing trends and digital transformations -- The development of modern trade publishing -- Publishing for educational, academic and professional markets -- The characteristics of the main publishing sectors -- Creating and protecting value in publishing -- The author -- Commissioning -- The author contract and editorial development -- Design and production -- Marketing -- Sales and distribution -- Rights sales -- The sales channels for books in the UK -- Getting into publishing…”
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    Manuscript Book
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    Publishing for Profit Successful Bottom-Line Management for Book Publishers by Woll, Thomas

    Published 2014
    Table of Contents: “…C³ : commitment, consistency, credibility -- The publishing environment -- Define your niche -- Make planning primary -- Keep your staff lean (but not necessarily mean) -- Protect your assets -- The editorial process/content management -- Production and manufacturing -- Sales ... and more sales -- Subsidiary rights -- Direct response marketing : Internet 101 -- Operations, fulfillment, and accounting -- Electronic publishing and marketing -- Returns.…”
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    Book
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