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    WHAT CUSTOMERS CRAVE HOW TO CREATE RELEVANT AND MEMORABLE EXPERIENCES AT EVERY TOUCHPOINT by Webb, Nicholas J. 1958-

    Published 2022
    Table of Contents: “…What you need to know about the customer experience The advent of "exceptional" customer service Bring home the bacon: the value of customer types The journey to exceptional customer experiences Getting down to the nitty-gritty: why, who, and what Innovating excellence Innovation: a collaborative process Part two. …”
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