Search Results - "copywriter"
Suggested Topics within your search.
Suggested Topics within your search.
- Advertising copy 40
- Broadcast advertising 11
- Authorship 9
- Advertising 6
- Broadcasting 4
- Business writing 4
- Commercial art 3
- Handbooks, manuals, etc 3
- Problems, exercises, etc 3
- Advertising Copy 2
- Advertising campaigns 2
- Persuasion (Psychology) 2
- Printing, Practical 2
- Style manuals 2
- Visual communication 2
- Vocational guidance 2
- dvertising cop 2
- Advertising Campaign 1
- Advertising executives 1
- Architects 1
- Architectural firms 1
- Architectural practice, International 1
- Artists' preparatory studies 1
- Authorhsip 1
- Authors 1
- Basic advertising 1
- Broadcasting advertising 1
- Business 1
- Catalogs 1
- Commercial artists 1
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Accelerated program for six-figure copywriting
Published 1998Click Here to View Status and Holdings.
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A manual of style for authors, editors and copywriters
Published 1969Click Here to View Status and Holdings.
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Write to sell the ultimate guide to great copywriting
Published 2007Click Here to View Status and Holdings.
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Creating effective marketing communications
Published 1994Click Here to View Status and Holdings.
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WRITING for the DESIGN MIND
Published 2019Table of Contents: “…Sitting down to write -- The writer's material -- Words -- Phrase to clause to sentence -- A dash through punctuation -- Thinking in diagrams -- Writing is argument -- Convincing -- Tone and voice -- Academic writing -- Writing long -- How to write to a person in admiration -- Business proposals and reports -- Copywriting -- Writing for social media.…”
Click Here to View Status and Holdings.
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Advertising Campaign Design Just the Essentials
Published 2011Table of Contents: “…Advertising and the campaign process -- Research helps define the target and the message -- The role of branding and positioning in a campaign -- Bringing the business of creative to life -- Type: giving the brand a voice -- Copywriting and layout nuances -- Public relations -- Traditional advertising -- Out-of-home -- Direct marketing -- Sales promotion -- Electronic and mobile media -- Guerrilla and other forms of alternative media.…”
Click Here to View Status and Holdings.
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Writing for visual media
Published 2010Table of Contents: “…Describing one medium through another -- A seven-step method for developing a creative concept -- The stages of script development -- Describing sight and sound -- Ads and psas: copywriting for visual media -- Corporate communications: selling, telling, training and promoting -- Documentary and nonfiction narrative -- Dramatic structure and form -- Writing techniques for long script forms -- Television series, sitcoms and soaps -- Writing and interactive design -- Writing for interactive communications -- Writing for interactive entertainment -- Mobile media -- You can get paid to do this.…”
Click Here to View Status and Holdings.
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Herschell Gordon Lewis on the art of writing copy
Published 1988Click Here to View Status and Holdings.
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