Search Results - "case studies"

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    Time-saver standards for urban design

    Published 2003
    Table of Contents: “…Table of Contents About the Editors Acknowledgments About the Authors Introduction Chapter 1: Context of Urbanization Chapter 2: Classic Texts of Urban Design Chapter 3: Urban Design History and Theory Chapter 4: Principles and Practices of Urban Design Chapter 5: Regional and Urban-Wide Scale Chapter 6: Elements of the City Chapter 7: Urban Design Details Chapter 8: Case Studies in Urban Design Index…”
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    Book
  17. 5297

    Marketing and Social Media A Guide for Libraries, Archives, and Museums by Koontz, Christie

    Published 2014
    Table of Contents: “…A customer perspective -- Marketing and mission, goals, and objectives -- Scan the environments -- SWOT : strengths, weaknesses, opportunities and threats -- Stakeholders -- A four-step model for marketing -- Marketing research -- Marketing segmentation -- Marketing mix strategy and product -- Price or customer costs -- Place : channels of distribution -- "Promotion : not the same as marketing!" -- Case studies -- Marketing evaluation -- Four strategic marketing tools: grant writing, public relations, advocacy, common sense -- Synergy and the future…”
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