Search Results - "brand equity"

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  1. 1
    Managing brand equity capitalizing on the value of a brand name

    Managing brand equity capitalizing on the value of a brand name by Aaker, David A.

    Published 1991
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    Unknown

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  2. 2
    Value creation the power of brand equity

    Value creation the power of brand equity by Neal, William D. 1943- William Douglas

    Published 2008
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    Unknown

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  3. 3
    Strategic brand management building: measuring and managing brand equity

    Strategic brand management building: measuring and managing brand equity by Keller, Kevin Lane

    Published 1998
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  4. 4
    Strategic brand management building, measuring, and managing brand equity

    Strategic brand management building, measuring, and managing brand equity by Keller, Kevin Lane 1956-

    Published 2003
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  5. 5
    The new strategic brand management creating and sustaining brand equity long

    The new strategic brand management creating and sustaining brand equity long by Kapferer, Jean-No?

    Published 2004
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  6. 6
    Strategic brand management building, measuring, and managing brand equity

    Strategic brand management building, measuring, and managing brand equity by Keller, Kevin Lane 1956-

    Published 2008
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  7. 7
    Strategic Brand Management Building, Measuring, and Managing Brand Equity

    Strategic Brand Management Building, Measuring, and Managing Brand Equity by Keller, Kevin Lane 1956-

    Published 2013
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    Manuscript Book

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  8. 8
    Strategic brand management new approaches to creating and evaluating brand equity

    Strategic brand management new approaches to creating and evaluating brand equity by Kapferer, Jean-Noel

    Published 1995
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  9. 9
    Strategic brand management creating and sustaining brand equity long term

    Strategic brand management creating and sustaining brand equity long term by Kapferer, Jean-No?el

    Published 1997
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  10. 10
    The new strategic brand management creating and sustaining brand equity long term

    The new strategic brand management creating and sustaining brand equity long term by Kapferer, Jean-Noel

    Published 2008
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    Unknown

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  11. 11
    Strategic Brand Management Building, Measuring and Managing Brand Equity

    Strategic Brand Management Building, Measuring and Managing Brand Equity by Keller, Kevin Lane 1956-, Swaminathan, Vanitha

    Published 2020
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    Book

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  12. 12
    Beyond branding how savvy marketers build brand equity to create products and open new markets

    Beyond branding how savvy marketers build brand equity to create products and open new markets by Marconi, Joe

    Published 1993
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  13. 13
    Strategic brand management new approaches to creating and evaluating brand equity

    Strategic brand management new approaches to creating and evaluating brand equity by Kapferer, Jean-Noel

    Published 1992
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    Unknown

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  14. 14
    Strategic brand management new approaches to creating and evaluating brand equity

    Strategic brand management new approaches to creating and evaluating brand equity by Kapferer, Jean-Noel

    Published 1992
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    Unknown

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  15. 15
    Beyond branding how savvy marketers build brand equity to create products and open new markets

    Beyond branding how savvy marketers build brand equity to create products and open new markets by Marconi, Joe

    Published 1994
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    Unknown

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  16. 16
    KOTLER ON MARKETING

    KOTLER ON MARKETING by Kotler, Philip

    Published 2001
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    Book

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  17. 17
    Marketing semiotics signs, strategies, and brand value

    Marketing semiotics signs, strategies, and brand value by Oswald, Laura

    Published 2012
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  18. 18
    Principles of Integrated Marketing Communications

    Principles of Integrated Marketing Communications by Ng, Lawrence

    Published 2014
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    Book

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  19. 19
    Defending the brand aggressive strategies for protecting your brand in the online arena

    Defending the brand aggressive strategies for protecting your brand in the online arena by Murray, Brian H. 1968-

    Published 2004
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    Book

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  20. 20
    Marketing Management

    Marketing Management by Kotler, Philip, Keller, Kevin Lane 1956-

    Published 2009
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    Book

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