Search Results - "behavioural economics"

Consumer behaviour analysis

Table of Contents: “…The behavioural basis of consumer choice--v.2. The behavioural economics of consumption--v.3. Marketing: a behavioural perspective…”
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ECONOMICS by Arnold, Roger A.

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ECONOMICS FOR BUSINESS by Sloman John 1947-, Hinde, Kevin, Garratt, Dean 1970-, Guest, Jon, Jones, Elizabeth

Table of Contents: “…Brief Contents About the authors Brief contents Detailed contents Preface Publisher's acknowledgements PART A BUSINESS AND ECONOMICS1 The business environment and business economics2 Economics and the world of business3 Business organisations PART B BUSINESS AND MARKETS4 The working of competitive markets5 Business in a market environment6 Demand and the consumer7 Behavioural economics of the consumer8 Firms and the consumer PART D BACKGROUND TO SUPPLY9 Costs of production10 Revenue and profit PART E SUPPLY: SHORT-RUN DECISION MAKING BY FIRMS11 Profit maximisation under perfect competition and monopoly12 Profit maximisation under imperfect competition13 Alternative theories of the firm PART F SUPPLY: ALTERNATIVE STRATEGIES14 An introduction to business strategy15 Growth strategy16 The small-firm sector17 Pricing strategy PART G THE FIRM IN THE FACTOR MARKET18 Labour markets, wages and industrial relations19 Investment and the employment of capital PART H THE RELATIONSHIP BETWEEN GOVERNMENT AND BUSINESS 20 Reasons for government intervention in the market21 Government and the firm22 Government and the market PART I BUSINESS IN THE INTERNATIONAL ENVIRONMENT23 Globalisation and multinational business24 International trade25 Trading blocs PART J THE MACROECONOMIC ENVIRONMENT26 The macroeconomic environment of business27 The balance of payments and exchange rates28 The financial system, money and interest rates29 Business activity, unemployment and inflation PART K MACROECONOMIC POLICY30 Demand-side policy31 Supply-side policy32 International economic policy Web appendixKey ideasGlossaryIndex…”
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ECONOMICS by Sloman, John, Garratt, Dean, Guest, Jon

Table of Contents: “…; 3.5 The fallacy of composition; Part C MICROECONOMIC THEORY; 4 Background to Demand: the Rational Consumer; 4.1 Marginal utility theory; 4.2 The timing of costs and benefits; 4.3 Indifference analysis; Boxes; 4.1 Using calculus to derive a marginal utility function; 4.2 The marginal utility revolution: Jevons, Menger, Walras; 4.3 Taking account of time. 4.4 Love and caring4.5 Consumer theory: a further approach; 5 Consumer Behaviour in an Uncertain World; 5.1 Demand under conditions of risk and uncertainty; 5.2 Behavioural economics; Boxes; 5.1 Experimental economics; 5.2 The endowment effect; 5.3 Modelling present bias; 5.4 Nudging people; 5.5 Is economics the study of selfish behaviour?…”
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Economics as Social Science Economics imperialism and the challenge of interdisciplinarity by Marchionatti, Roberto 1950-

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