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3281
Building Structures Understanding the Basics
Published 2017Click Here to View Status and Holdings.
Book
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3282
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3283
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3284
HARTY'S ENDODONTICS IN CLINICAL PRACTICE
Published 2017Click Here to View Status and Holdings.
Book -
3285
The Washington manual of surgical pathology
Published 2020Click Here to View Status and Holdings.
Book -
3286
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3287
Marketing Communications Management concepts and theories, cases and practices
Published 2016Table of Contents: “…Marketing communications in context - The integrated marketing communications mix and its environment; Marketing communications theory; Behaviour and relationships; Managing the communications mix; Advertising as art of persuasion, strategic thinking and managed discipline - Advertising theory, branding and practice; Creative platform and the role of semiotics; Media characteristics, planning and spend issues; Advertising management - A case of White Horse Whisky; Sales promotion and direct marketing - The nature and role of sales promotions; Direct marketing; Planning and managing promotions: A case of ASB bank New Zealand; Public and corporate relations - The nature and role of public relations; Corporate communications; Sponsorship; Planning and managing public relations: A case of Perrier and other crises; Personal communication - The nature and role of personal selling; Planning and managing personal communication - A case of Audi; Research in and evaluation of marketing communications; Interactivity in marketing communications; International issues; Glossary of terms used in marketing communications; Subject and author index.…”
Click Here to View Status and Holdings.
Manuscript Book -
3288
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3289
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3290
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3291
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3292
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3293
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3294
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3295
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3296
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3297
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3298
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3299
HEALTH CARE EMERGENCY MANAGEMENT Principles and Practice
Published 2011Click Here to View Status and Holdings.
Manuscript Book -
3300
