Search Results - "baby boomers"
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Leisure programming for baby boomers
Published 2009Table of Contents: “…-- What drives boomers? -- Marketing to baby boomers -- Adopting a boomer lens -- Getting groovy : arts and culture program ideas -- Pursuing pathways : education program ideas -- Life is an adventure : outdoor adventure p…”
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MARKETING 5.0 TECHNOLOGY FOR HUMANITY
Published 2021Table of Contents: “…Welcome to marketing 5.0 : technology for humanity -- Generation gap : marketing to Baby Boomers, X, Y, Z, and Alpha -- Prosperity polarization : creating inclusivity and sustainability for society -- Digital divide : making tech personal, social, and experiential -- The digital-ready organization : one strategy doesn't fit all -- The next tech : it's time for human-like technologies to take off -- The new CX : machines are cool, but humans are warm -- Data-driven marketing : building a data ecosystem for better targeting -- Predictive marketing : anticipating market demand with proactive action -- Contextual marketing : making a personalized sense-and-respond experience -- Augmented marketing : delivering tech-empowered human interaction -- Agile marketing : executing operations at pace and scale.…”
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