Search Results - "audience"

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    Scholarly Research for Musicians by Sang, Hie lee

    Published 2017
    Table of Contents: “…Measuring the Performer and Performance (Dustin Hardwick, Stephanie Carey, Matthew Lazinski, and Sang-Hie Lee)15. Measuring the Audience (George Waddell and Aaron Williamon) Part V: Review16. …”
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    Manuscript Book
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    Arts Marketing

    Published 2016
    Table of Contents: “…Bibliographical notesIntroduction (Finola Kerrigan, Peter Fraser, and Mustafa Ozbilgin)The marketing of popular music (Daragh O'Reilly)Marketing in the film industry (Finola Kerrigan)The marketing of theatre (Iain Fraser)The marketing of opera (Peter Fraser)Marketing and jazz (Dorothea Noble)The theory and practice of visual arts marketing (Ian Fillis)Museum marketing: understanding different types of audiences (Ruth Rentschler)Societal arts marketing: a multi-sectoral, inter-disciplinary and international perspective (Nil Navaie and Elif Shafak)Key issues in arts marketing (Peter Fraser, Finola Kerrigan, and Mustafa Ozbilgin)ReferencesIndex.…”
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    Manuscript Book
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