Search Results - "argumentation"

  1. 261

    100 Ways to Create a Great Ad by Collins, Tim

    Published 2014
    Table of Contents: “…Reveals -- Mash-ups -- Double meanings -- Puns -- Visual puns -- Visual metaphors -- Visual similes -- Analogy -- Omission -- Minimalism -- Rhyme -- Alliteration -- Questions -- The rule of three -- Contrasting pairs -- Lists -- Storytelling -- Consequences -- Sequences -- Homages -- Borrowed interest -- Reversal -- Displacement -- Disruption -- Contradiction -- Repetition -- Hyperbole -- Visual hyperbole -- Understatement -- Comparison -- Surrealism -- Shock -- Irony -- Bathos -- Paradox -- Slang -- Killer facts -- Self-awareness -- Anti-advertising -- Advertising parodies -- Brand mascots -- Bringing the product to life -- Personification -- Catchphrases -- Neologisms -- Long copy -- The curiosity arouser -- Arguments -- Advice -- Insults -- Compliments -- Challenges -- Crusades -- In-jokes -- Interaction -- Crowdsourcing -- Ambient -- Installation -- Special builds -- Stunts -- Using the medium -- Hoaxes -- Hidden camera -- Documentary -- Big ads -- Branded content -- Playing with the logo -- Symbols -- Typography -- Pricing -- Competitive ads -- Range -- Product demonstration -- Product shot -- Product sampling -- Topical -- Puzzles -- Illusion -- Diagrams -- Annotation -- Perspective change -- Details -- The effects of time -- Dramatizing the negative -- Dramatizing product experience -- Scale -- National identity -- Regional identity -- Alternative uses -- Transformation -- Product transformation -- Heritage -- Product story -- Product features -- Local knowledge -- Endorsement -- Testimonial -- Reverse testimonial -- Manufacturer's testimonial -- Staff…”
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    Book
  2. 262

    Philosophy A Beginner's Guide by Teichman, Jenny, Evans, Katherine C.

    Published 1999
    Table of Contents: “…Part V: Logic: The Philosophy of Inference and Argument: 20. The Subject Matter of Logic. 21. Syllogistic Logic. 22. …”
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    Manuscript Book
  3. 263

    The Archaeology of Human-Environment Interactions Strategies for Investigating Anthropogenic Landscapes, Dynamic Environments, and Climate Change in the Human Past

    Published 2017
    Table of Contents: “…[1] Correlation is Not Enough : Building Better Arguments in the Archaeology of Human-Environment Interactions / Daniel A. …”
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    Book
  4. 264

    Introduction to Computation and Programming Using Python with Application to Computational Modeling and Understanding Data by Guttag, John V. 1949-

    Published 2021
    Table of Contents: “…Function definitions -- 4.1.2. Keyword arguments and default values -- 4.1.3. Variable number of arguments -- 4.1.4. …”
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    Book
  5. 265

    THEORIES OF HUMAN COMMUNICATION by Little John, S.W, Karen A. Foss

    Published 2011
    Table of Contents: “…The Message -- The Semiotic Tradition -- Semiotics of Language -- Theories of Nonverbal Coding -- The Phenomenological Tradition -- Paul Ricoeur's Theory of Distanciation -- Stanley Fish's Reader-Response Theory -- Hans-Georg Gadamer's Philosophical Hermeneutics -- The Rhetorical Tradition -- Perelman and Olbrechts-Tyteca's New Rhetoric -- Toulmin's Practical Argumentation. Bitzer's Rhetorical Situation -- Burke's Theory of Identification -- Fisher's Narrative Paradigm -- The Sociocultural Tradition -- Speech Act Theory -- Language and Gender -- The Sociopsychological Tradition -- Action-Assembly Theory -- Strategy-Choice Models -- Message-Design Models -- Applications & Implications -- Notes -- 6. …”
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    The Routledge Research Companion to Popular Music Education

    Published 2017
    Table of Contents: “…Do The Stars Know Why They Shine? An Argument for Including Cultural Theory in Popular Music Programmes / Emma Hooper -- 14. …”
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    Manuscript Book
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