Search Results - "argument"

  1. 381
  2. 382
  3. 383
  4. 384
  5. 385
  6. 386
  7. 387
  8. 388
  9. 389
  10. 390
  11. 391
  12. 392
  13. 393

    Philosophy A Beginner's Guide by Teichman, Jenny, Evans, Katherine C.

    Published 1999
    Table of Contents: “…Part V: Logic: The Philosophy of Inference and Argument: 20. The Subject Matter of Logic. 21. Syllogistic Logic. 22. …”
    Click Here to View Status and Holdings.
    Manuscript Book
  14. 394
  15. 395

    100 Ways to Create a Great Ad by Collins, Tim

    Published 2014
    Table of Contents: “…Reveals -- Mash-ups -- Double meanings -- Puns -- Visual puns -- Visual metaphors -- Visual similes -- Analogy -- Omission -- Minimalism -- Rhyme -- Alliteration -- Questions -- The rule of three -- Contrasting pairs -- Lists -- Storytelling -- Consequences -- Sequences -- Homages -- Borrowed interest -- Reversal -- Displacement -- Disruption -- Contradiction -- Repetition -- Hyperbole -- Visual hyperbole -- Understatement -- Comparison -- Surrealism -- Shock -- Irony -- Bathos -- Paradox -- Slang -- Killer facts -- Self-awareness -- Anti-advertising -- Advertising parodies -- Brand mascots -- Bringing the product to life -- Personification -- Catchphrases -- Neologisms -- Long copy -- The curiosity arouser -- Arguments -- Advice -- Insults -- Compliments -- Challenges -- Crusades -- In-jokes -- Interaction -- Crowdsourcing -- Ambient -- Installation -- Special builds -- Stunts -- Using the medium -- Hoaxes -- Hidden camera -- Documentary -- Big ads -- Branded content -- Playing with the logo -- Symbols -- Typography -- Pricing -- Competitive ads -- Range -- Product demonstration -- Product shot -- Product sampling -- Topical -- Puzzles -- Illusion -- Diagrams -- Annotation -- Perspective change -- Details -- The effects of time -- Dramatizing the negative -- Dramatizing product experience -- Scale -- National identity -- Regional identity -- Alternative uses -- Transformation -- Product transformation -- Heritage -- Product story -- Product features -- Local knowledge -- Endorsement -- Testimonial -- Reverse testimonial -- Manufacturer's testimonial -- Staff…”
    Click Here to View Status and Holdings.
    Book
  16. 396
  17. 397
  18. 398
  19. 399
  20. 400

    The Archaeology of Human-Environment Interactions Strategies for Investigating Anthropogenic Landscapes, Dynamic Environments, and Climate Change in the Human Past

    Published 2017
    Table of Contents: “…[1] Correlation is Not Enough : Building Better Arguments in the Archaeology of Human-Environment Interactions / Daniel A. …”
    Click Here to View Status and Holdings.
    Book