Search Results - "alpha"

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    MARKETING 5.0 TECHNOLOGY FOR HUMANITY by Kotler, Philip, Kartajaya, Hermawan 1947-, Setiawan, Iwan

    Published 2021
    Table of Contents: “…Welcome to marketing 5.0 : technology for humanity -- Generation gap : marketing to Baby Boomers, X, Y, Z, and Alpha -- Prosperity polarization : creating inclusivity and sustainability for society -- Digital divide : making tech personal, social, and experiential -- The digital-ready organization : one strategy doesn't fit all -- The next tech : it's time for human-like technologies to take off -- The new CX : machines are cool, but humans are warm -- Data-driven marketing : building a data ecosystem for better targeting -- Predictive marketing : anticipating market demand with proactive action -- Contextual marketing : making a personalized sense-and-respond experience -- Augmented marketing : delivering tech-empowered human interaction -- Agile marketing : executing operations at pace and scale.…”
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    Book
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