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    Social media ROI managing and measuring social media efforts in your organization by Blanchard, Olivier

    Published 2011
    Table of Contents: “…Creating the social company -- Aligning social media to business goals -- Planning for performance measurement -- Establishing clarity of vision, purpose, and execution -- Understanding how social media plugs into the organization -- The people principle -- Establishing social media guidelines for the organization -- Laying the operational groundwork for effective social media management -- The new rules of brand communications in the age of social media -- Listening before talking -- Social media and digital brand management -- Real-time digital support: fixing customer service once and for all -- Social media program management: putting it all together -- Creating a measurement practice for social media programs -- ROI and other social media outcomes -- F.R.Y (frequency, reach, and yield) and social media -- Social media program analysis and reporting.…”
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