Search Results - "Theory"

Refine Results
  1. 1581
  2. 1582
  3. 1583
  4. 1584
  5. 1585
  6. 1586
  7. 1587
  8. 1588
  9. 1589
  10. 1590
  11. 1591
  12. 1592
  13. 1593
  14. 1594
  15. 1595
  16. 1596
  17. 1597
  18. 1598
  19. 1599

    MASS COMMUNICATION THEORIES EXPLAINING ORIGINS, PROCESSES, AND EFFECTS by DeFleur, Melvin L 1923- Melvin Lawrence

    Published 2010
    Table of Contents: “…Shaping the American Mass Media: A brief Overview -- Introduction to the Origins, Nature, and Uses of Theories -- The Scientific Method and the Social Construction of Reality: The Contributions of Philosophy to Media Theory -- Public Opinion as shaped by the press: The Contribution of Political science -- Cognitive Processing: The contributions of Psychology to Mass Communication theory -- The concept of Mass Society as as Contribution of Sociology to Media Studies -- James Bryce's 19th Century Theory of public opinion and the press -- Walter Lippmann's 1920's theory of Unintentional News -- The "Magic Bullet" Theory of Uniform Effects -- A selective and limited influences theory -- Gatekeeping Theory -- Agenda-setting Theory -- The two-Step flow of communication theory -- Uses for Gratifications theory -- Media Information Utility theory -- Modeling theory -- Social Expectations Theory -- Media-Influenced Diffusion of Innovation Theory -- a theory of Audience and Media Dependency on Popular Culture -- The Creeping Cycle of Desensitizatrion Theory -- Critical Cultural Perspectives: Interpretations of Media Influences on Individuals and society -- Cultural Imperialism Theory -- Collateral Media Instruction Theory -- Other Formulations and Concepts.…”
    Click Here to View Status and Holdings.
    Book
  20. 1600