Search Results - "The Irwin Series in Marketing"

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  1. 1
    MARKETING MANAGEMENT A STRATEGIC APPROACH WITH A GLOBAL ORIENTATION

    MARKETING MANAGEMENT A STRATEGIC APPROACH WITH A GLOBAL ORIENTATION by Boyd, Harper W, Walker, Orville C., Larreche, Jean-Claude

    Published 1995
    “…The Irwin series in marketing…”
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  2. 2
    Strategic logistics management

    Strategic logistics management by Lambert, Douglas M

    Published 1993
    “…The Irwin series in marketing…”
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  3. 3
    Strategic logistics management

    Strategic logistics management by Stock, James R

    Published 2001
    “…The McGraw-Hill/Irwin series in marketing…”
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  4. 4
    International marketing

    International marketing by Cateora, Philip R, Graham, John L

    Published 2002
    “…The McGraw-Hill/Irwin series in marketing…”
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  5. 5
    Product management

    Product management by Lehmann, Donald R.

    Published 2005
    “…McGraw-Hill/Irwin series in marketing…”
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  6. 6
    MARKETING

    MARKETING by Kerin, Roger A., Hartley, Steven W., Berkowitz, Eric N., Rudelius, William

    Published 2006
    “…McGraw-Hill/Irwin series in marketing…”
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    Manuscript Book

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  7. 7
    MARKETING MANAGEMENT A STRATEGIC DECISION-MAKING APPROACH

    MARKETING MANAGEMENT A STRATEGIC DECISION-MAKING APPROACH by Mullins, John W., Walker, Orville C., Boyd, Harper W.

    Published 2008
    “…McGraw-Hill/Irwin series in marketing…”
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  8. 8
    Advertising and promotion an intergrated marketing communications perspective

    Advertising and promotion an intergrated marketing communications perspective by Belch, George E. George Eugene

    Published 2007
    “…The McGraw-Hill/Irwin series in marketing…”
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  9. 9
    Global Marketing Foreign Entry, Local Marketing & Global Management

    Global Marketing Foreign Entry, Local Marketing & Global Management by Johansson, Johny K.

    Published 2009
    “…The McGraw-Hill/Irwin series in marketing…”
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  10. 10
    Marketing the core

    Marketing the core by Kerin, Roger A.

    Published 2004
    “…McGraw-Hill/Irwin series in marketing…”
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  11. 11
    International marketing

    International marketing by Cateora, Philip R.

    Published 2005
    “…McGraw-Hill/Irwin series in marketing…”
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    Manuscript Book

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  12. 12
    ABC's of selling

    ABC's of selling by Futrell, Charles

    Published 1985
    “…The Irwin series in marketing…”
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  13. 13
    Essentials of marketing

    Essentials of marketing by McCarthy, E. Jerome (Edmund Jerome), Perreault, William D

    Published 1985
    “…The Irwin series in marketing…”
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    Manuscript Book

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  14. 14
    Strategic Marketing Cases and Applications

    Strategic Marketing Cases and Applications by Cravens, David W

    Published 1986
    “…The Irwin series in marketing…”
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  15. 15
    Sales force management planning, implementation, and control

    Sales force management planning, implementation, and control by Churchill, Gilbert A., Ford, Neil M., Walker Jr, Orville C.

    Published 1985
    “…The Irwin series in marketing…”
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  16. 16
    Promotional Strategy managing the marketing communications process

    Promotional Strategy managing the marketing communications process by Engel, James F, Warshaw, Martin R., Kinnear, Thomas C. 1943-

    Published 1987
    “…The Irwin series in marketing…”
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  17. 17
    Promotional Strategy managing the marketing communications process

    Promotional Strategy managing the marketing communications process by Engel, James F

    Published 1991
    “…The Irwin series in marketing…”
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  18. 18
    Sales force management

    Sales force management by Churchill, Gilbert A, Ford, Neil M, Walker, Orville C

    Published 1993
    “…The Irwin series in marketing…”
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  19. 19
    Consumer and business credit management

    Consumer and business credit management by Cole, Robert Hartzell

    Published 1995
    “…The Irwin series in marketing…”
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  20. 20
    MaRKETING PRINCIPLES & PERSPECTIVES

    MaRKETING PRINCIPLES & PERSPECTIVES by Bearden, William O. 1945-, Ingram, Thomas N., LaForge, Raymond W.

    Published 1995
    “…The Irwin series in marketing…”
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