Search Results - "That's Life!"

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  13. 14833

    Essential values-based practice clinical stories linking science with people by Fulford, K. W. M., Peile, Ed, Carroll, Heidi

    Published 2012
    Table of Contents: “…-- Bringing it all together: introduction to a good (enough) death: dissensus in end of life care -- 'It's my back, Doctor!' (episode 3) -- Postscript: the small change of care -- A bold claim to end this book.…”
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  14. 14834

    Guidance for healthcare ethics committees

    Published 2012
    Table of Contents: “…Derse -- Family dynamics and surrogate decision-making / Lisa Soleymani Lehmann -- Confidentiality / Toby Schonfeld -- Advance care planning and end-of-life decision-making / Nancy M. P. King and John C. …”
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  15. 14835

    Marketing An Introduction by Armstrong, Gary

    Published 2015
    Table of Contents: “…Brief ContentsPART 1 DEFINING MARKETING AND THE MARKETING PROCESS 21 Marketing: Creating and Capturing Customer Value 22 Company and Marketing Strategy: Partnering to Build Customer Value and Relationships 36PART 2 UNDERSTANDING THE MARKETPLACE AND CUSTOMER VALUE 643 Analyzing the Marketing Environment 644 Managing Marketing Information to Gain Customer Insights 965 Understanding Consumer and Business Buyer Behavior 130PART 3 DESIGNING A CUSTOMER VALUE-DRIVEN STRATEGY AND MIX 1686 Customer-Driven Marketing Strategy: Creating Value for Target Customers 1687 Products, Services, and Brands: Building Customer Value 2008 New Product Development and Product Life-Cycle Strategies 2369 Pricing: Understanding and Capturing Customer Value 26410 Marketing Channels: Delivering Customer Value 30211 Retailing and Wholesaling 33412 Engaging Consumers and Communicating Customer Value: Advertising and Public Relations 36613 Personal Selling and Sales Promotion 40214 Direct, Online, Social Media, and Mobile Marketing 434PART 4 EXTENDING MARKETING 46615 The Global Marketplace 46616 Sustainable Marketing: Social Responsibility and Ethics 494Appendix 1 Company Cases 523Appendix 2 Marketing Plan 557Appendix 3 Marketing by the Numbers 569Glossary 587References 597Index 623…”
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  16. 14836

    Handbook of Research on Waste Management Techniques for Sustainability

    Published 2016
    Table of Contents: “…Title Page; Copyright Page; Book Series; Editorial Advisory Board; List of Contributors; Table of Contents; Detailed Table of Contents; Preface; Acknowledgment; Chapter 1: Determination of Rate of Medical Waste Generation Using RVM, MARS and MPMR; Chapter 2: Municipal Solid Waste Management; Chapter 3: Applying Lean Production and Six Sigma in Global Operations; Chapter 4: Green Marketing and Stakeholder Perceptions; Chapter 5: Life Cycle Costing for Sustainability; Chapter 6: SCOR Model and the Green Supply Chain; Chapter 7: Reverse Logistics. …”
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  17. 14837

    Principles of MARKETING by Kotler, Philip, Armstrong, Gary, Opresnik, Marc Oliver

    Published 2018
    Table of Contents: “…Developing New Products and Managing the Product Life Cycle 10. Pricing: Understanding and Capturing Customer Value 11. …”
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  18. 14838

    Multicultural Education ISSUES AND PERSPECTIVES

    Published 2020
    Table of Contents: “…Levinson, and Norma González -- Social class and education / Lois Weis, Seong Won Han, and Hyunmyung Jo -- Christian nation or pluralistic culture : religion in American life / Charles H. Lippy -- Gender bias : past, present, and future / David Sadker, Karen Zittleman, and Melissa Koch -- Classrooms for diversity : rethinking curriculum and pedagogy / Mary Kay Thompson Tetreault -- Queer lessons : sexual and gender minorities in multicultural education / Cris Mayo -- Approaches to multicultural curriculum reform / James A. …”
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  19. 14839

    Dermatologic principles and practice in oncology conditions of the skin, hair, and nails in cancer patients

    Published 2014
    Table of Contents: “…Langer -- 29 Topical Anticancer Therapies / Patricia L. Myskowski -- 30 Life-threatening (Serious) Dermatologic Adverse Events / Milan Anadkat -- 31 Dermatologic infections / Yevgeniy Balagula, Mario E. …”
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  20. 14840