Search Results - "Series in marketing management"
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1
Concepts of marketing management
Published 1973“…Series in marketing management…”
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The creative mystique how to manage it, nurture it, and make it pay
Published 1985“…Ronald series on marketing management…”
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3
The management of public relations analysis and planning external relations
Published 1977“…Wiley series on marketing management…”
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4
Developing effective communications strategy a benefit segmentation approach
Published 1985“…Ronald series on marketing management…”
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5
Promotion a guide to effective promotional planning, strategies, and executions
Published 1984“…Ronald series on marketing management…”
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6
Marketing government and social services
Published 1986“…Wiley series on marketing management…”
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7
Handbook of selling psychological, managerial and marketing dynamics
Published 1993“…Wiley series on marketing management…”
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8
Industrial marketing strategy
Published 1984“…Ronald series on marketing management…”
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9
The art of using science in marketing
Published 1974“…Harper & Row's series in marketing management…”
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