Search Results - "Semiotics"

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    YOUTHS MEDIA and POLITICS A New Identity

    Published 2015
    Table of Contents: “…The young Malaysia voter / Syed Arabi Idid -- A semiotic analysis of individualism and collectivism / Aida Mokhtar -- Narcissism and the new culture of citizenship, the experiences of three Malaysia bloggers / Shafizan Mohamed -- Framing 'bersih 3.0' by Malay print and online media / Chang Peng Kee and Nor Syazwani Ismail -- Social media, politics, and youths / Mohd. …”
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    Manuscript Book
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    Reinventing film studies

    Published 2000
    Table of Contents: “…How films mean, or, from aesthetics to semiotics and half-way back again / Geoffrey Nowell-Smith -- Why theory? …”
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    Unknown
  9. 169

    Marketing Communications Management concepts and theories, cases and practices by Copley, Paul

    Published 2016
    Table of Contents: “…Marketing communications in context - The integrated marketing communications mix and its environment; Marketing communications theory; Behaviour and relationships; Managing the communications mix; Advertising as art of persuasion, strategic thinking and managed discipline - Advertising theory, branding and practice; Creative platform and the role of semiotics; Media characteristics, planning and spend issues; Advertising management - A case of White Horse Whisky; Sales promotion and direct marketing - The nature and role of sales promotions; Direct marketing; Planning and managing promotions: A case of ASB bank New Zealand; Public and corporate relations - The nature and role of public relations; Corporate communications; Sponsorship; Planning and managing public relations: A case of Perrier and other crises; Personal communication - The nature and role of personal selling; Planning and managing personal communication - A case of Audi; Research in and evaluation of marketing communications; Interactivity in marketing communications; International issues; Glossary of terms used in marketing communications; Subject and author index.…”
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    Manuscript Book
  10. 170

    ENCYCLOPEDIA OF EDUCATION AND HUMAN DEVELOPMENT VOLUME ONE, VOLUME TWO, VOLUME THREE

    Published 2005
    Table of Contents: “…Physical, Social, and Cognitive Domains -- The Psychomotor Domains -- Language Development -- Semiotic Principles and Human Communication -- Development of Quantitative and Spatial Thinking.…”
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    Book
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