Search Results - "Scottish

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    Event Sponsorship and Fundraising An advanced guide by Lunt, Tom, Nicotra, Eva

    Published 2019
    Table of Contents: “…Introduction to event sponsorship, fundraising, partnerships and relationship development -- Event sponsorship at the centre of the integrated marketing communications mix -- Delivering event sponsorship campaigns -- Identifying and securing sponsors and funding opportunities -- Prospecting for grant funding and sponsorship: case studies from Scottish cycling events -- Preparing and delivering a sponsorship pitch -- Managing relationships with sponsors and funding bodies -- Legal issues in event sponsorship and fundraising -- Evaluating sponsorship and grant-making relationships -- Where next for event sponsorship and fundraising? …”
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