Search Results - "On the Media"

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    Marketing An Introduction by Armstrong, Gary

    Published 2015
    Table of Contents: “…Brief ContentsPART 1 DEFINING MARKETING AND THE MARKETING PROCESS 21 Marketing: Creating and Capturing Customer Value 22 Company and Marketing Strategy: Partnering to Build Customer Value and Relationships 36PART 2 UNDERSTANDING THE MARKETPLACE AND CUSTOMER VALUE 643 Analyzing the Marketing Environment 644 Managing Marketing Information to Gain Customer Insights 965 Understanding Consumer and Business Buyer Behavior 130PART 3 DESIGNING A CUSTOMER VALUE-DRIVEN STRATEGY AND MIX 1686 Customer-Driven Marketing Strategy: Creating Value for Target Customers 1687 Products, Services, and Brands: Building Customer Value 2008 New Product Development and Product Life-Cycle Strategies 2369 Pricing: Understanding and Capturing Customer Value 26410 Marketing Channels: Delivering Customer Value 30211 Retailing and Wholesaling 33412 Engaging Consumers and Communicating Customer Value: Advertising and Public Relations 36613 Personal Selling and Sales Promotion 40214 Direct, Online, Social Media, and Mobile Marketing 434PART 4 EXTENDING MARKETING 46615 The Global Marketplace 46616 Sustainable Marketing: Social Responsibility and Ethics 494Appendix 1 Company Cases 523Appendix 2 Marketing Plan 557Appendix 3 Marketing by the Numbers 569Glossary 587References 597Index 623…”
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    Book
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    New Jazz Conceptions History, Theory, Practice

    Published 2017
    Table of Contents: “…Duke Ellington, the meaning of jazz and the BBC in the 1930s / Tim Wall -- Making scenes : social media and new conceptions of jazz communities / Tom Sykes -- Protection and internationalism : the British Musicians' Union and restrictions on foreign musicians / Andrew Hodgetts -- Brubeck betwixt and between : television, pop and the middlebrow / Nicolas Pillai -- Duke Ellington's Newport Up! …”
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    Musical Score Book
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