Search Results - "New Zealand"

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    Workplace-based assessments in psychiatric training

    Published 2011
    Table of Contents: “…The Australian and New Zealand experience Christine Spratt, Philip Boyce and Mark Davies; 10. …”
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    Book
  10. 390

    Marketing Communications Management concepts and theories, cases and practices by Copley, Paul

    Published 2016
    Table of Contents: “…Marketing communications in context - The integrated marketing communications mix and its environment; Marketing communications theory; Behaviour and relationships; Managing the communications mix; Advertising as art of persuasion, strategic thinking and managed discipline - Advertising theory, branding and practice; Creative platform and the role of semiotics; Media characteristics, planning and spend issues; Advertising management - A case of White Horse Whisky; Sales promotion and direct marketing - The nature and role of sales promotions; Direct marketing; Planning and managing promotions: A case of ASB bank New Zealand; Public and corporate relations - The nature and role of public relations; Corporate communications; Sponsorship; Planning and managing public relations: A case of Perrier and other crises; Personal communication - The nature and role of personal selling; Planning and managing personal communication - A case of Audi; Research in and evaluation of marketing communications; Interactivity in marketing communications; International issues; Glossary of terms used in marketing communications; Subject and author index.…”
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    Manuscript Book
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    DATA PROTECTION LAW IN ASIA by Abu Bakar Munir, Siti Hajar Mohd Yasin, Md. Ershadul Karim

    Published 2018
    Table of Contents: “…Australia's Privacy Act: reformed complex law -- 4. The New Zealand's Privacy Act: works well but needs to be replaced -- 5. …”
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    Book
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