Search Results - "Metaphor"

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    Identity, invention, and the culture of personalized medicine patenting by Ghosh, Shubha

    Published 2012
    Table of Contents: “…A business, a litigant, a metaphor: the future of personalized medicine patents…”
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    Book
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    Sustainable urban metabolism / by Ferr?ao, Paulo, 1962-

    Table of Contents: “…Urban metabolism: defining a field -- Industrial ecology: a metaphor for sustainable development -- Urban metabolism: resource consumption of cities -- Intellectual foundations and key insights -- Industrial ecology: a framework -- Industrial ecology: a framework of tools and practices -- Industrial ecology tools applied to urban resource management -- Sustainable urban systems -- Green urban policies and development -- Urban typologies: prospects and indicators -- Complexity and dynamics of urban systems -- Integrated approaches to sustainable urban metabolism -- Mapping and assessing urban metabolism -- Urban metabolism in practice: case studies from the developed world -- The challenge of urban metabolism in a developing context.…”
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    VISUAL COMMUNICATION INSIGHTS AND STRATEGIES by Duffy, Margaret (Professor of Communications), Page, Janis Teruggi

    Published 2022
    Table of Contents: “…Part one: understanding visual communication -- Making sense of visual culture -- Visualizing ethics -- Ways of seeing: visual rhetoric -- Part two: basic ways of seeing, interpreting, and creating -- Sign language: semiotics -- This means that: metaphor -- Storytelling: visual narratives -- Visual voices: fantasy themes -- Part three: using visuals in professional communication -- Advertising -- Public relations -- Journalism -- Visuals in organizations -- Intercultural communication.…”
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    Book
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