Search Results - "McGraw Hill series in Marketing"

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  1. 1
    Advertising communications & promotion management

    Advertising communications & promotion management by Rossiter, John R.

    Published 1996
    “…McGraw-Hill series in marketing…”
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  2. 2
    International marketing

    International marketing by Cateora, Philip R.

    Published 1999
    “…Irwin/McGraw-Hill series in marketing…”
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    Unknown

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  3. 3
    MARKETING CONCEPTS AND APPLICATIONS

    MARKETING CONCEPTS AND APPLICATIONS by Schewe, Charles D. 1942-, Smith, Reuben M.

    Published 1980
    “…McGraw-Hill series in marketing…”
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  4. 4
    FUNDAMENTALS OF MARKETING

    FUNDAMENTALS OF MARKETING by Stanton, William J

    Published 1984
    “…McGraw-Hill series in marketing…”
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  5. 5
    MARKETING MANAGEMENT A STRATEGIC PLANNING APPROACH

    MARKETING MANAGEMENT A STRATEGIC PLANNING APPROACH by Buell, Victor P

    Published 1984
    “…McGraw-Hill series in marketing…”
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    Manuscript Book

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  6. 6
    MARKETING RESEARCH AN APPLIED APPROACH

    MARKETING RESEARCH AN APPLIED APPROACH by Kinnear, Thomas C. 1943-, Taylor, James R. 1938- James Ronald

    Published 1987
    “…McGraw-Hill series in marketing…”
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  7. 7
    Consumer behavior application of theory

    Consumer behavior application of theory by Howard, John A

    Published 1977
    “…McGraw-Hill series in marketing…”
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  8. 8
    Consumer behavior concepts and applications

    Consumer behavior concepts and applications by Loudon, David L

    Published 1984
    “…McGraw-Hill series in marketing…”
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  9. 9
    Consumer behavior concepts and applications

    Consumer behavior concepts and applications by Loudon, David L

    Published 1979
    “…McGraw-Hill series in marketing…”
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  10. 10
    PROFESSIONAL SALES MANAGEMENT

    PROFESSIONAL SALES MANAGEMENT by Anderson, Rolph E

    Published 1992
    “…McGraw-Hill series in marketing…”
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  11. 11
    FUNDAMENTALS OF MARKETING

    FUNDAMENTALS OF MARKETING by Stanton, William J., Futrell, Charles

    Published 1987
    “…McGraw-Hill series in marketing…”
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  12. 12
    Selling principles and practices

    Selling principles and practices by Buskirk, Richard Hobart 1927-, Buskirk, Bruce D

    Published 1992
    “…McGraw-Hill series in marketing…”
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  13. 13
    MARKETING MANAGEMENT STRATEGIES AND PROGRAMS

    MARKETING MANAGEMENT STRATEGIES AND PROGRAMS by Guiltinan, Joseph P., Paul, Gordon W.

    Published 1991
    “…McGraw-Hill series in marketing…”
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  14. 14
    Marketing challenges cases & exercises

    Marketing challenges cases & exercises

    Published 1993
    “…McGraw-Hill series in marketing…”
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  15. 15
    Sales management concepts, practices, and cases

    Sales management concepts, practices, and cases by Johnson, Eugene M

    Published 1994
    “…McGraw-Hill series in marketing…”
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  16. 16
    Global marketing strategy

    Global marketing strategy by Douglas, Susan P

    Published 1995
    “…McGraw-Hill series in marketing…”
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  17. 17
    Advertising excellence

    Advertising excellence by Bovee, Courtland L

    Published 1995
    “…McGraw-Hill series in marketing…”
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  18. 18
    Marketing research an applied approach

    Marketing research an applied approach by Kinnear, Thomas C. 1943-

    Published 1996
    “…McGraw-Hill series in marketing…”
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  19. 19
    Logistical management the integrated supply chain process

    Logistical management the integrated supply chain process by Bowersox, Donald J, Closs, David J

    Published 1996
    “…McGraw-Hill series in marketing…”
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  20. 20
    SERVICES MARKETING

    SERVICES MARKETING by Zeithaml, Valarie A., Bitner, Mary Jo

    Published 1996
    “…McGraw-Hill series in marketing…”
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