Search Results - "Mass communication theory"
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- Mass media 18
- Philosophy 8
- Communication 5
- Journalism 1
- Mass Media 1
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Mass communication theory an introduction
Published 1994Click Here to View Status and Holdings.
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MASS COMMUNICATION THEORIES EXPLAINING ORIGINS, PROCESSES, AND EFFECTS
Published 2010Table of Contents: “…Shaping the American Mass Media: A brief Overview -- Introduction to the Origins, Nature, and Uses of Theories -- The Scientific Method and the Social Construction of Reality: The Contributions of Philosophy to Media Theory -- Public Opinion as shaped by the press: The Contribution of Political science -- Cognitive Processing: The contributions of Psychology to Mass Communication theory -- The concept of Mass Society as as Contribution of Sociology to Media Studies -- James Bryce's 19th Century Theory of public opinion and the press -- Walter Lippmann's 1920's theory of Unintentional News -- The "Magic Bullet" Theory of Uniform Effects -- A selective and limited influences theory -- Gatekeeping Theory -- Agenda-setting Theory -- The two-Step flow of communication theory -- Uses for Gratifications theory -- Media Information Utility theory -- Modeling theory -- Social Expectations Theory -- Media-Influenced Diffusion of Innovation Theory -- a theory of Audience and Media Dependency on Popular Culture -- The Creeping Cycle of Desensitizatrion Theory -- Critical Cultural Perspectives: Interpretations of Media Influences on Individuals and society -- Cultural Imperialism Theory -- Collateral Media Instruction Theory -- Other Formulations and Concepts.…”
Click Here to View Status and Holdings.
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Mass communication theory an introduction
Published 1987Click Here to View Status and Holdings.
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Mass communication theories and research
Published 1985Click Here to View Status and Holdings.
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The handbook of media and mass communication theory
Published 2014Click Here to View Status and Holdings.
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