Search Results - "License"

  1. 181
  2. 182
  3. 183
  4. 184
  5. 185
  6. 186
  7. 187
  8. 188
  9. 189
  10. 190

    Technology for small and one-person libraries a LITA guide by Erlandson, Rene J.

    Published 2013
    Table of Contents: “…Erb -- Part II e-Resources: Fundamentals of Electronic Resources / By Rachel A. Erb -- Licensing Electronic Resources / By Rachel A. Erb -- Part III The Virtual Library: Web Page Development / By Rene J. …”
    Click Here to View Status and Holdings.
    Book
  11. 191
  12. 192
  13. 193

    The librarian's guide to negotiation winning strategies for the digital age by Ashmore, Beth 1976-

    Published 2012
    Table of Contents: “…Useful resources -- Appendix C. Sample licensing and negotiation checklists -- Appendix D. …”
    Click Here to View Status and Holdings.
    Unknown
  14. 194
  15. 195

    What color is the sacred? by Taussig, Michael T.

    Published 2009
    Table of Contents: “…Into the image -- The face of world history -- Licensed transgression -- Where stones walk like men -- Color as crime -- Color walks -- The diver -- Could a cat be a whale? …”
    Click Here to View Status and Holdings.
    Unknown
  16. 196
  17. 197

    Borg Bobby Music Marketing for the DIY Musician Paperback Bam Book Creating and Executing a Plan of Attack on a Low Budget by Borg, Bobby

    Published 2014
    Table of Contents: “…An overview of the complete DIY marketing process : creating and executing a plan of attack in a nutshell -- Describe your company's vision : identifying your musical purpose and setting your career on course -- Identifying profitable opportunities or "needs" : conducting a SWOT analysis -- Analyze your customers : Identifying, segmenting, and targeting your market -- Learn from your competitors : conducting a competitor analysis -- Demo your products and services : getting feedback before committing your valuable resources -- Set your marketing plan goals : using the SMART model -- Develop your company's brand strategy : creating the right identity for your company and its people -- Develop a brand strategy for your products/services : achieving the desired image for your tours, records, merch, and more -- Finalize your products and services for the marketplace : delivering on the promise of your brand -- Devise a pricing strategy : reinforcing your brand image and generating revenue and awareness -- Establish a place strategy, part 1 : booking live-performance sets and distributing records -- Establish a place strategy, part 2 : distributing your merch and songs effectively for sale and/or license -- Formulate a promotion strategy, part 1 : winning over fans via publicity and paid advertising -- Formulate a promotion strategy, part 2 : using Internet, word-of-mouth, and guerrilla marketing to get customers -- Formulate a promotion strategy, part 3 : winning over fans via radio play and creative sponsorships -- Formulate a promotion strategy, part 4 : uitilizing direct marketing, personal selling, and sales promotions to get fans -- Prepare a measuring strategy : tracking, analyzing, and adjusting your market campaign -- Assemble your Marketing Plan of Attack : presenting your business and marketing ideas effectively -- Execute your marketing plan effectively : adopting the right policies that get your company results -- Continue to learn about marketing : strengthening your marketing muscles with 20 exercises.…”
    Click Here to View Status and Holdings.
    Book
  18. 198

    Assessment of library collections in a consortial environment experiences from Ohio

    Published 2009
    Table of Contents: “…Foreword / Glenda Thorton -- Do economic factors really matter in the assessment and retention of electronic resources licensed at the library consortium level? / Tom Sanville -- Eight may be too many: getting a toe-hold on cooperative collection building / Ruth R. …”
    Click Here to View Status and Holdings.
    Unknown
  19. 199

    ENTREPRENEURSHIP STARTING & OPERATING A SMALL BUSINESS by Mariotti, Steve 1953-, Glackin, Caroline

    Published 2016
    Table of Contents: “…-- Unit 4: Case study: Lee's ice cream -- Unit 5 operating a small business effectively -- Addressing legal issues and managing risk -- Operating for success -- Management, leadership, & ethical practices -- Unit 4: case study: onlc training centers -- Unit 5: Cashing in the brand -- Franchising, licensing, and harvesting: cashing in your brand -- Unit 5: Case study: honest tea -- Appendix 1 Sample student business plan : University Parent, Inc -- Appendix 2 Bizbuilder business plan -- Appendix 3 Resources for entrepreneurs -- Appendix 4 Useful formulas and equations.…”
    Click Here to View Status and Holdings.
    Book
  20. 200