Search Results - "Information technology"

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    DATA - DRIVEN PRINT STRATEGY AND IMPLEMENTATION by Sorce, Patricia, Pletka, Michael

    Published 2006
    Table of Contents: “…The power of personalization -- Data-driven print in the integrated media world -- The current state of data-driven communications -- A strategic framework for data-driven print -- Information technology requirements for producing data-driven print -- Matching digital printing infrastructure to market focus -- Creating the right business strategy and system for selling data-driven print -- Measuring success : closing the feedback loop -- The intelligent use of data-driven print.…”
    Click Here to View Status and Holdings.
    Manuscript Book
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