Search Results - "Guerrilla marketing"
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Guerrilla marketing remix the best of guerrilla marketing
Published 2011Click Here to View Status and Holdings.
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Guerrilla marketing for the home-based business
Published 1995Click Here to View Status and Holdings.
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Guerrilla marketing with Adobe PhotoDeluxe
Published 1999Click Here to View Status and Holdings.
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Guerrilla teleselling new unconventional weapons and tactics to sell when you can't be there in person
Published 1998“…Authors of the bestselling guerrilla marketing series…”
Click Here to View Status and Holdings.
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Borg Bobby Music Marketing for the DIY Musician Paperback Bam Book Creating and Executing a Plan of Attack on a Low Budget
Published 2014Table of Contents: “…An overview of the complete DIY marketing process : creating and executing a plan of attack in a nutshell -- Describe your company's vision : identifying your musical purpose and setting your career on course -- Identifying profitable opportunities or "needs" : conducting a SWOT analysis -- Analyze your customers : Identifying, segmenting, and targeting your market -- Learn from your competitors : conducting a competitor analysis -- Demo your products and services : getting feedback before committing your valuable resources -- Set your marketing plan goals : using the SMART model -- Develop your company's brand strategy : creating the right identity for your company and its people -- Develop a brand strategy for your products/services : achieving the desired image for your tours, records, merch, and more -- Finalize your products and services for the marketplace : delivering on the promise of your brand -- Devise a pricing strategy : reinforcing your brand image and generating revenue and awareness -- Establish a place strategy, part 1 : booking live-performance sets and distributing records -- Establish a place strategy, part 2 : distributing your merch and songs effectively for sale and/or license -- Formulate a promotion strategy, part 1 : winning over fans via publicity and paid advertising -- Formulate a promotion strategy, part 2 : using Internet, word-of-mouth, and guerrilla marketing to get customers -- Formulate a promotion strategy, part 3 : winning over fans via radio play and creative sponsorships -- Formulate a promotion strategy, part 4 : uitilizing direct marketing, personal selling, and sales promotions to get fans -- Prepare a measuring strategy : tracking, analyzing, and adjusting your market campaign -- Assemble your Marketing Plan of Attack : presenting your business and marketing ideas effectively -- Execute your marketing plan effectively : adopting the right policies that get your company results -- Continue to learn about marketing : strengthening your marketing muscles with 20 exercises.…”
Click Here to View Status and Holdings.
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