Search Results - "Global Media
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281
GANG & CRIME (KEY APPROACHES TO CRIMINOLOGY) CRITICAL ALTERNATIVES
Published 2017Click Here to View Status and Holdings.
Manuscript Book
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Cutlip and Center's effective public relations
Published 2013Click Here to View Status and Holdings.
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Marketing An Introduction
Published 2015Table of Contents: “…Brief ContentsPART 1 DEFINING MARKETING AND THE MARKETING PROCESS 21 Marketing: Creating and Capturing Customer Value 22 Company and Marketing Strategy: Partnering to Build Customer Value and Relationships 36PART 2 UNDERSTANDING THE MARKETPLACE AND CUSTOMER VALUE 643 Analyzing the Marketing Environment 644 Managing Marketing Information to Gain Customer Insights 965 Understanding Consumer and Business Buyer Behavior 130PART 3 DESIGNING A CUSTOMER VALUE-DRIVEN STRATEGY AND MIX 1686 Customer-Driven Marketing Strategy: Creating Value for Target Customers 1687 Products, Services, and Brands: Building Customer Value 2008 New Product Development and Product Life-Cycle Strategies 2369 Pricing: Understanding and Capturing Customer Value 26410 Marketing Channels: Delivering Customer Value 30211 Retailing and Wholesaling 33412 Engaging Consumers and Communicating Customer Value: Advertising and Public Relations 36613 Personal Selling and Sales Promotion 40214 Direct, Online, Social Media, and Mobile Marketing 434PART 4 EXTENDING MARKETING 46615 The Global Marketplace 46616 Sustainable Marketing: Social Responsibility and Ethics 494Appendix 1 Company Cases 523Appendix 2 Marketing Plan 557Appendix 3 Marketing by the Numbers 569Glossary 587References 597Index 623…”
Click Here to View Status and Holdings.
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Strategic management and business policy
Published 2004Click Here to View Status and Holdings.
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297
A DEFINITIVE REPLY TO EVOLUTIONIST PROPAGANDA
Published 2003Click Here to View Status and Holdings.
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298
TOURISM Principles, Practices, Philosophies
Published 2012Click Here to View Status and Holdings.
Manuscript Book -
299
Contemporary Chinese art a history, 1970s>2000s
Published 2014Click Here to View Status and Holdings.
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300
The SAGE Handbook of Cultural Sociology
Published 2016Click Here to View Status and Holdings.
Manuscript Book
