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    THE ART OF DIGITAL MARKETING THE DEFINITIVE GUIDE TO CREATING STRATEGIC, TARGETED, AND MEASURABLE ONLINE CAMPAIGNS by Dodson, Ian

    Published 2016
    Table of Contents: “…Start with the Customer and Work Backwards What Are the 3i Principles? 2 Search Engine Optimization An Introduction Search Engine Result Pages: Positioning Search Behavior Stage 1: Goals and Benefits Stage 2: On-Page Optimization Stage 3: Off-Page Optimization Stage 4: Analysis and Iteration So, What Have You Learned in This Chapter? …”
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