Search Results - "Digital transformation"

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    THE DIGITAL TRANSFORMATION PLAYBOOK Rethink Your Business for the Digital Age by Rogers, D.

    Published 2016
    Table of Contents: “…The five domains of digital transformation: customers, competition, data -- Innovation, value -- Harness customer networks -- Build platforms, not just products -- Turn data into assets -- Innovate by rapid experimentation -- Adapt your value proposition -- Mastering disruptive business models.…”
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    Book
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    Delivering Digital Transformation A Manager's Guide to the Digital Revolution by Brown, Alan W. 1962-

    Published 2019
    Table of Contents: “…Digital dilemmas -- Fundamentals of digital transformation -- The rise of the machine -- The human dimension -- Agile -- Innovation -- Management -- A case study in digital transformation -- Summary & a look to the future.…”
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    Book
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    Strategic Digital Transformation A Eesults-Driven Approach

    Published 2020
    “…Business and digital transformation…”
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    Book
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    Research Handbook on Digital Transformations

    Published 2016
    Table of Contents: “…Digital transformations: an introduction / F. Xavier Olleros and Majlinda Zhegu -- Part I sectoral analyses -- 1. …”
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    Manuscript Book
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    Understanding Digital Marketing A complete guide to engaging customers and implementing successful digital campaigns by Ryan, Damian

    Published 2021
    Table of Contents: “…Introduction: Digital transformation -- Digital marketing strategy setting -- Being online: Welcoming the world -- Search: Being found online -- Email marketing -- Mobile marketing -- Social media -- Content marketing and native content -- Programmatic marketing -- Performance marketing -- How to form meaningful insights from data.…”
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    Book
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    Inside Book Publishing by Clark, Giles, Phillips, Angus

    Published 2014
    Table of Contents: “…Introduction -- publishing trends and digital transformations -- The development of modern trade publishing -- Publishing for educational, academic and professional markets -- The characteristics of the main publishing sectors -- Creating and protecting value in publishing -- The author -- Commissioning -- The author contract and editorial development -- Design and production -- Marketing -- Sales and distribution -- Rights sales -- The sales channels for books in the UK -- Getting into publishing…”
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    Manuscript Book
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