Search Results - "Data analysis"

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    FORENSIC MICROBIOLOGY

    Published 2017
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    Manuscript Book
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    ALTERNATIVE MARKET RESEARCH METHODS Market Sensing

    Published 2017
    Table of Contents: “…Theoretical underpinnings for market sensing --Market sensing and qualitative research : context, philosophy, approach, and strategy / David Longbottom --The qualitative research process part one : strategy, planning, and data collection / David Longbottom --The qualitative research process part two : data analysis and data presentation / David Longbottom --Marketing research methods for market sensing --Market sensing using images and emotional scaling / Charles Hancock and David Longbottom --Discourse analysis: using talk and text / Lesley Crane --Consumer ethnography / Ian Churm --Social media networks : on-line data sources / Annmarie Hanlon --Using narrative and story telling in research / Alison Lawson --Gamification : using game technology for marketing research / David Longbottom and Kuldeep Banwait --Understanding customer journey through the prism of service design methodology / Polina Baranova --Presenting your research and research ethics --Communicating your research / Alison Lawson and Maria Potempski --Research ethics / Simon Dupernex.…”
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    Manuscript Book
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    Doing qualitative research by Silverman, David 1943-

    Published 2013
    Table of Contents: “…Collecting Your Data ; Developing Data Analysis ; Using Computers to Analyse Qualitative Data Clive Seale ; Quality in Qualitative Research ; Evaluating Qualitative Research ; Effective Qualitative Research. -- Part 4: Writing up. …”
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