Search Results - "Consumer behaviour"

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    ECONOMICS by Sloman, John, Garratt, Dean, Guest,Jon

    Published 2018
    Table of Contents: “…Background to Demand: the Rational Customer 5. Consumer Behaviour in an Uncertain World 6. Background to Supply 7. …”
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    ECONOMICS by Sloman, John, Garratt, Dean, Guest, Jon

    Published 2018
    Table of Contents: “…; 3.5 The fallacy of composition; Part C MICROECONOMIC THEORY; 4 Background to Demand: the Rational Consumer; 4.1 Marginal utility theory; 4.2 The timing of costs and benefits; 4.3 Indifference analysis; Boxes; 4.1 Using calculus to derive a marginal utility function; 4.2 The marginal utility revolution: Jevons, Menger, Walras; 4.3 Taking account of time. 4.4 Love and caring4.5 Consumer theory: a further approach; 5 Consumer Behaviour in an Uncertain World; 5.1 Demand under conditions of risk and uncertainty; 5.2 Behavioural economics; Boxes; 5.1 Experimental economics; 5.2 The endowment effect; 5.3 Modelling present bias; 5.4 Nudging people; 5.5 Is economics the study of selfish behaviour?…”
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