Search Results - "Communication theory"

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    Health behavior theory for public health principles, foundations, and applications by DiClemente, Ralph J., Salazar, Laura Francisca 1960-, Crosby, Richard A. 1959-

    Published 2019
    Table of Contents: “…Machine generated contents note: -- Health Behavior in the Context of the "New" Public Health -- How Theory Informs Health Promotion and Public Health Practice -- The PRECEDE-PROCEED Planning Model -- Value-Expectancy Theories -- Models Based on Perceived Threat and Fear Appeals -- Stage Models for Health Promotion -- Social Cognitive Theory Applied to Health Behavior -- Health Communication: Theory, Social Marketing, and Tailoring -- Ecological and Structural Approaches to Improving Public Health -- Social Network Theory -- Diffusion of Innovations Theory -- Translating Research to Practice: Putting "What Works" to Work -- Learning to Combine Theories: An Introduction to Intervention Mapping -- Measurement and Design Related to Theoretically Based Health Promotion Research and Practice -- Evaluating Theory-Based Public Health Programs: Linking Principles to Practice .…”
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    Book
  16. 156

    Health Behavior Theory for Public Health Principles, Foundations, and Applications by DiClemente, Ralph J., Salazar, Laura Francisca 1960-, Crosby, Richard A. 1959-

    Published 2019
    Table of Contents: “…Machine generated contents note: -- Health Behavior in the Context of the "New" Public Health -- How Theory Informs Health Promotion and Public Health Practice -- The PRECEDE-PROCEED Planning Model -- Value-Expectancy Theories -- Models Based on Perceived Threat and Fear Appeals -- Stage Models for Health Promotion -- Social Cognitive Theory Applied to Health Behavior -- Health Communication: Theory, Social Marketing, and Tailoring -- Ecological and Structural Approaches to Improving Public Health -- Social Network Theory -- Diffusion of Innovations Theory -- Translating Research to Practice: Putting "What Works" to Work -- Learning to Combine Theories: An Introduction to Intervention Mapping -- Measurement and Design Related to Theoretically Based Health Promotion Research and Practice -- Evaluating Theory-Based Public Health Programs: Linking Principles to Practice…”
    Click Here to View Status and Holdings.
    Book
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    Marketing Communications Management concepts and theories, cases and practices by Copley, Paul

    Published 2016
    Table of Contents: “…Marketing communications in context - The integrated marketing communications mix and its environment; Marketing communications theory; Behaviour and relationships; Managing the communications mix; Advertising as art of persuasion, strategic thinking and managed discipline - Advertising theory, branding and practice; Creative platform and the role of semiotics; Media characteristics, planning and spend issues; Advertising management - A case of White Horse Whisky; Sales promotion and direct marketing - The nature and role of sales promotions; Direct marketing; Planning and managing promotions: A case of ASB bank New Zealand; Public and corporate relations - The nature and role of public relations; Corporate communications; Sponsorship; Planning and managing public relations: A case of Perrier and other crises; Personal communication - The nature and role of personal selling; Planning and managing personal communication - A case of Audi; Research in and evaluation of marketing communications; Interactivity in marketing communications; International issues; Glossary of terms used in marketing communications; Subject and author index.…”
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    Manuscript Book