Search Results - "American Psychological Association"

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    QUANTITATIVE RESEARCH METHODS for Communication A HANDS-ON APPROACH

    Published 2019
    Table of Contents: “…An introduction to communication research -- Empirical research -- Research ethics -- Searching for previous research and American Psychological Association style -- Research structure and literature reviews -- Variables -- Measurement -- Reliability and validity -- Survey research -- Content analysis -- Experimental design -- Sampling methods -- Hypothesis testing -- Descriptive statistics -- Chi-square ([chai]2) test of independence -- Independent samples T tests -- One-way analysis of variance -- Correlation -- Regression -- Presenting research.…”
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