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  1. 1
    Brand failures the truth about the 100 biggest branding mistakes of all time

    Brand failures the truth about the 100 biggest branding mistakes of all time by Haig, Matt

    Published 2003
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  2. 2
    Everything you want re-inventing consumers, brands & communications

    Everything you want re-inventing consumers, brands & communications by Wood, Jennifer

    Published 2003
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    Unknown

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  3. 3
    Creative business the making of addictive stories

    Creative business the making of addictive stories by Nero, Paul

    Published 2003
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  4. 4
    Overpromise and overdeliver the secrets of unshakable customer loyalty

    Overpromise and overdeliver the secrets of unshakable customer loyalty by Barrera, Rick

    Published 2005
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  5. 5
    Beyond the brand why engaging the right customers is essential to winning in business

    Beyond the brand why engaging the right customers is essential to winning in business by Winsor, John 1959-

    Published 2004
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  6. 6
    Value creation the power of brand equity

    Value creation the power of brand equity by Neal, William D. 1943- William Douglas

    Published 2008
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  7. 7
    The experience effect engage your customers with a consistent and memorable brand experience

    The experience effect engage your customers with a consistent and memorable brand experience by Joseph, Jim 1963-

    Published 2010
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  8. 8
    Loyalty 3.0 how big data and gamification are revolutionizing customer and employee engagement

    Loyalty 3.0 how big data and gamification are revolutionizing customer and employee engagement by Paharia, Rajat

    Published 2013
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  9. 9
    CREATING BRAND LOYALTY The Management of Power Positioning and Really Great Advertising

    CREATING BRAND LOYALTY The Management of Power Positioning and Really Great Advertising by Czerniawski, Richard D.

    Published 1999
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