Marketing management analysis using spreadsheets

Marketing management analysis using spreadsheets

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Bibliographic Details
Main Author: Laric, Michael V
Other Authors: Stiff, Ronald
Format: Unknown
Published: Englewood, N.J. Prentice-Hall 1988
Subjects:
Marketing > Management
Electronic spreadsheets
Marketing > Decision making > Data processing
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:System requirements for computer disk: IBM PC and compatibles; PC-DOS or MS-Dos 2.0 or higher or OS/2; a copy of a spreadsheet program (e.g., Lotus 1-2-3, version 2-0 and higher); 1-2 disk drives or hard drive; printer# I
Physical Description:ix, 125 p. ill. 24 cm. + 1 computer disk (5 1/4 in.)
ISBN:0135562422

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