Business Communication Today
Business Communication Today continues to demonstrate the vital connection between recent technological developments and modern business practices. Each new edition addresses the most essential changes in technology and how they impact the business world, while still covering timeless communication...
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Main Authors: | , |
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Format: | Book |
Language: | English |
Published: |
Harlow, England
Pearson Education Limited
2021
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Edition: | Fifteenth Edition |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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100 | 1 | # | |a Bovée, Courtland L., |e author |
245 | 1 | 0 | |a Business Communication Today |c Courtland L. Bovée, John V. Thill |
250 | # | # | |a Fifteenth Edition |
250 | # | # | |a Global Edition |
264 | # | 1 | |a Harlow, England |b Pearson Education Limited |c 2021 |
264 | # | 4 | |c ©2021 |
300 | # | # | |a 704 pages |b colour illustrations |c 28 cm |
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338 | # | # | |a volume |2 rdacarrier |
500 | # | # | |a Includes index |
520 | # | # | |a Business Communication Today continues to demonstrate the vital connection between recent technological developments and modern business practices. Each new edition addresses the most essential changes in technology and how they impact the business world, while still covering timeless communication skills such as listening, presenting, and writing. With coverage of mobile communication, social media, and the emerging impact of artificial intelligence, the 15th Edition blends leading-edge topics with timeless fundamental skills. With a clear, fluid chapter organisation, the text introduces, develops, and reviews major concepts to maximise students' understanding of the material. |
526 | 0 | # | |a BTM5XX |b BA262 |5 BM |
526 | 0 | # | |a Ethical Communication Management |b Bachelor in Business Technology Management (Honours) |5 Faculty of Business and Management |
650 | # | 0 | |a Business communication |
650 | # | 0 | |a Business communication |x Case studies |z United States |
700 | 1 | # | |a Thill, John V. |e author |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=997062 |
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