Business Communication Today

• Main Authors: Bovée, Courtland L. (Author), Thill, John V. (Author)
• Format: Book
• Language: English
• Published: Harlow, England Pearson Education Limited 2021
• Edition: Fifteenth Edition
• Subjects: Business communication; Business communication > Case studies > United States
• Online Access: Click Here to View Status and Holdings.
• Item Description: Includes index
• Physical Description: 704 pages colour illustrations 28 cm
• ISBN: 9781292353142

Business Communication Today continues to demonstrate the vital connection between recent technological developments and modern business practices. Each new edition addresses the most essential changes in technology and how they impact the business world, while still covering timeless communication skills such as listening, presenting, and writing. With coverage of mobile communication, social media, and the emerging impact of artificial intelligence, the 15th Edition blends leading-edge topics with timeless fundamental skills. With a clear, fluid chapter organisation, the text introduces, develops, and reviews major concepts to maximise students' understanding of the material.