marketing
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| Main Authors: | , , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
United Kingdom
Oxford University Press
2019
|
| Edition: | 5ᵀᴴ EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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|---|---|---|---|
| 001 | wils-997049 | ||
| 005 | 20243592220 | ||
| 008 | 240716t2019 -UK a## ##001 #deng|D | ||
| 020 | # | # | |a 9780198809999 |q paperback |
| 020 | # | # | |a 0198809999 |q paperback |
| 040 | # | # | |a UKMGB |d UiTM |e rda |
| 090 | 0 | 0 | |a HF5415 |b .B26 2019 |
| 100 | 1 | # | |a Baines, Paul |d 1973- |e author |
| 245 | 1 | 0 | |a marketing |c Paul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti |
| 250 | # | # | |a 5ᵀᴴ EDITION |
| 264 | # | 1 | |a United Kingdom |b Oxford University Press |c 2019 |
| 264 | # | 4 | |c ©2019 |
| 300 | # | # | |a xxxiv, 738 pages |b illustrations (colour) |c 27 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Previous edition: 2017 |
| 504 | # | # | |a Includes bibliographical references and index |
| 526 | 0 | # | |a MKT420 |b BA262 |5 FBM |
| 526 | 0 | # | |a Principles and Practice of Marketing |b Bachelor in Business Technology Management (Honours) |5 Faculty of Business and Management |
| 650 | # | 0 | |a Marketing |
| 650 | # | 0 | |a Marketing |x Management |
| 700 | 1 | # | |a Fill, Chris |e author |
| 700 | 1 | # | |a Rosengren, Sara |e author |
| 700 | 1 | # | |a Antonetti, Paolo |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=997049 |
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marketing