NETNOGRAPHY The Essential Guide to Qualitative Social Media Research

NETNOGRAPHY The Essential Guide to Qualitative Social Media Research

This title explores the discipline of 'netnography' - the conduct of ethnography over the internet - a method specifically designed to study cultures and communities online

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Bibliographic Details
Main Author: Kozinets, Robert V (Author)
Format: Book
Language:English
Published: Los Angeles SAGE Publications Limited 2020
Edition:Print Book, English, 2020
Subjects:
Ethnology > Computer network resources
Ethnology > Research > Computer network resources > Society
Online Access:Click Here to View Status and Holdings.
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