FRAMERS MAKE BETTER DECISIONS IN THE AGE OF BIG DATA
We're often told that humans make bad decisions and that more data is better. But this is backwards: people are good at decisions precisely because we use mental models and can envision new realities outside of data. Great outcomes don't depend so much on the final moment of choosing but o...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
London
Penguin Random House UK
2021
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | We're often told that humans make bad decisions and that more data is better. But this is backwards: people are good at decisions precisely because we use mental models and can envision new realities outside of data. Great outcomes don't depend so much on the final moment of choosing but on generating better alternatives to choose between. That's framing. It's a cognitive muscle we can strengthen to improve our lives, work and future -- to meet this historical moment. Framers shows how. |
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| Physical Description: | 263 pages 20 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780753555002 075355500X |
Reasoning and thinking