THE PACKAGE DESIGN BOOK

Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, the packaging can make or break a sale. Every year, the Pentawards celebrate the art of the package by presenting awards to designs from around the world. Designers compete in five main categorie...

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Bibliographic Details
Corporate Author: Pentawards
Other Authors: Wiedemann, Julius (Editor)
Format: Book
Language:English
German
French
Published: Koln, Bosnia-Herzegovina Taschen GmbH 2022
Edition:New edition
Series:Bibliotheca universalis (Taschen (Firm))
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Online Access:Click Here to View Status and Holdings.
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Description
Summary:Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, the packaging can make or break a sale. Every year, the Pentawards celebrate the art of the package by presenting awards to designs from around the world. Designers compete in five main categories -- beverages, food, body, luxury, and other markets -- and no fewer than 50 sub-categories. Featuring a selection of hundreds of works, this book brings together Pentawards winners from 2008 to 2016, providing a vivid demonstration of creativity in every form of packaging. Readers will discover, through product descriptions and plenty of images, what drives design industry leaders and agencies behind these creations which are so much part of our everyday lives. This well of inspiration is not just aimed at design and marketing professionals but anyone with an interest in the creative process of packaging.
Item Description:"Pentawards."
Includes index
Physical Description:665 pages colour illustrations 21 cm
ISBN:9783836555524
3836555522