THE PACKAGE DESIGN BOOK

• Corporate Author: Pentawards
• Other Authors: Wiedemann, Julius (Editor)
• Format: Book
• Language: English; German; French
• Published: Koln, Bosnia-Herzegovina Taschen GmbH 2022
• Edition: New edition
• Series: Bibliotheca universalis (Taschen (Firm))
• Subjects: Packaging > Design; Commercial art > Pictorial works; Commercial art; Packaging > Pictorial works > Design; Packaging > Awards; Commercial art > Awards
• Online Access: Click Here to View Status and Holdings.
• Item Description: "Pentawards."; Includes index
• Physical Description: 665 pages colour illustrations 21 cm
• ISBN: 9783836555524; 3836555522

Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, the packaging can make or break a sale. Every year, the Pentawards celebrate the art of the package by presenting awards to designs from around the world. Designers compete in five main categories -- beverages, food, body, luxury, and other markets -- and no fewer than 50 sub-categories. Featuring a selection of hundreds of works, this book brings together Pentawards winners from 2008 to 2016, providing a vivid demonstration of creativity in every form of packaging. Readers will discover, through product descriptions and plenty of images, what drives design industry leaders and agencies behind these creations which are so much part of our everyday lives. This well of inspiration is not just aimed at design and marketing professionals but anyone with an interest in the creative process of packaging.