RESEARCH METHODS FOR BUSINESS A Skill-Building Approach

Make Better Managerial Decisions Through Scientific Research! With the third edition, you'll gain the skills necessary to carry out research projects that will greatly improve decision making for all areas of business. Through its clear and straightforward presentation of ideas, you'll lea...

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Bibliographic Details
Main Author: Sekaran, Uma (Author)
Format: Book
Language:English
Published: New York John Wiley & Sons 2000
©2000
Edition:Third Edition
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Online Access:Click Here to View Status and Holdings.
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Summary:Make Better Managerial Decisions Through Scientific Research! With the third edition, you'll gain the skills necessary to carry out research projects that will greatly improve decision making for all areas of business. Through its clear and straightforward presentation of ideas, you'll learn the practical usefulness of business research to managers. And you'll easily be able to focus on the theory behind scientific research and immediately apply it to research projects. Key Features of the Third Edition
Physical Description:xiii, 463 pages 24 cm
Bibliography:Includes bibliographical references (pages : 436 - 441) and index
ISBN:9780471331667
047133166X