Principles of marketing

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Bibliographic Details
Main Author:	Kotler, Philip
Other Authors:	Armstrong, Gary
Format:	Book
Published:	Englewood Cliffs, N.J. Prentice Hall 1994
Edition:	6th ed
Series:	The Prentice Hall series in marketing
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 013030560X
090	0	0	\|a HF5415 \|b .K6314 1994
100	1	#	\|a Kotler, Philip
245	1	0	\|a Principles of marketing \|c Philip Kotler, Gary Armstrong
250	#	#	\|a 6th ed
260	#	#	\|a Englewood Cliffs, N.J. \|b Prentice Hall \|c 1994
300	#	#	\|a xx, 690 p. \|b ill. \|c 28 cm
490	1	#	\|a The Prentice Hall series in marketing
504	#	#	\|a Includes bibliographical references and index
526	0	#	\|a MKT420 \|b BM231 \|5 BM
526	0	#	\|a Principles and Practice Of Marketing \|b Bachelor of Business Administration(Hons)Entrepreneurship \|5 Faculty of Business Management
650	#	0	\|a Marketing
700	1	#	\|a Armstrong, Gary
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=99299
964	#	#	\|c BOK \|d 01
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