Principles of marketing
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Main Author: | |
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Other Authors: | |
Format: | Book |
Published: |
Englewood Cliffs, N.J.
Prentice Hall
1994
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Edition: | 6th ed |
Series: | The Prentice Hall series in marketing
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Physical Description: | xx, 690 p. ill. 28 cm |
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Bibliography: | Includes bibliographical references and index |
ISBN: | 013030560X |