Principles of marketing

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Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Armstrong, Gary
Format: Book
Published: Englewood Cliffs, N.J. Prentice Hall 1994
Edition:6th ed
Series:The Prentice Hall series in marketing
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xx, 690 p. ill. 28 cm
Bibliography:Includes bibliographical references and index
ISBN:013030560X