Design is Storytelling

• Main Author: Lupton, Ellen (Author)
• Format: Book
• Language: English
• Published: New York, NY Cooper Hewitt, Smithsonian Design Museum 2017
• Subjects: Design > Human factors; Design > Psychological aspects; Storytelling in art; Visual communication > Psychological aspects; Creative thinking
• Online Access: Click Here to View Status and Holdings.

Good design, like good storytelling, brings ideas to life. The latest book from award-winning writer Ellen Lupton is a playbook for creative thinking, showing designers how to use storytelling techniques to create satisfying graphics, products, services and experiences. Whether crafting a digital ap...

Table of Contents:

• Overture
• From the director
• Acknowledgments
• Inciting incidents
• Act 1. Action
• Narrative arc
• Hero's journey
• Labyrinth
• Rule of threes
• Scenario planning
• Design fiction
• Act 2. Emotion
• Experience economy
• Emotional journey
• Color and emotion
• Empathy
• Persona
• Product personality
• Act 3. Sensation
• The gaze
• Gestalt grouping
• Just-in-time representation
• Affordances
• Behavioral economics
• Multisensory design
• Aftermath
• Writing tips
• Storytelling checklist
• Index.